About Digital Education Marketing (DEM)

Digital Education Marketing (DEM) is a specialist higher education marketing company focused on connecting institutions with prospective students worldwide.

Since 2011, we have worked at the intersection of digital innovation and student recruitment, combining course discovery platforms, targeted marketing solutions and student-focused information services to support institutions’ recruitment objectives.

Over the past 15 years, our services have supported more than 20 million students across 200+ countries, working in partnership with institutions in 49 countries worldwide.

What We Do

We help institutions increase global visibility and student engagement through a combination of:

  • Institutional profiles and structured course listings
  • Featured placements and enhanced visibility options
  • Targeted advertising by country or subject
  • Email marketing and recruitment communications
  • Long-form content and student guidance

Our Journey

2011 - StudyLink.com

Beginning in 2011, DEM led the growth and development of StudyLink.com, managing the platform’s technology, marketing strategy, commercial partnerships and client services to support international student recruitment.

2012 - StudyCostCompare

We introduced StudyCostCompare.com, a tuition and living-cost comparison calculator designed to support transparency in international study decision-making.

2013 - Coursefindr.co.uk

We expanded into the domestic UK market with Coursefindr.co.uk, providing a higher education search platform and open day calendar for UK students.

2026 - Goingto.University

In 2026, fifteen years after DEM was established, we unified our platforms under a single global brand: Goingto.University. Consolidating our experience, reach and technical capability into one centralised international course search and advice platform.

Where we are

Located in the Cathedral Quarter of Derby (UK), DEM operates within a thriving creative and digital community while serving institutions and students globally.

Picture of buildings on a street

Looking Ahead

As higher education continues to evolve, DEM remains committed to innovation, platform development and strengthening the connection between institutions and students worldwide.

For more information about how your institution can benefit from our services, please contact us.